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Recruiting in hospitality, told from the inside
Giving a voice to a recruiter working in hotels and restaurants: posts that speak about the job from the inside, to attract candidates and venues looking for support alike.
Editorial strategy • Copywriting • Visual design
THE BRIEF
A hands-on trade, real expertise, and none of it on LinkedIn. The goal: a feed with a face, where you recognise a person and a way of working, not one more agency.
SOLUTIONS
- An editorial line built on 4 recurring formats, tuned as the results came in.
- First-person posts, about the real situations of the trade.
- Visuals recognisable from one post to the next, in the brand's colours.
- Copywriting and publishing handled end to end.
Editorial line
PHOTO ©STUDIODAYA
POST ARTWORK
EXAMPLE POSTS
RESULTS AFTER 3 MONTHS
+1,132%
in impressions from the 1st month working together
5,641
impressions generated by a single post
44%
qualified reach rate