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Social media
An image as polished as the plate
A tailor-made engagement: monthly photo shoots, video formats and daily stories, so the online presence lives up to what comes out of the kitchen.
Editorial strategy • Photography • Community management • Video
THE BRIEF
An exacting table, and an online presence that did not look like it. Regularity had to be established, along with a constant visual standard rather than one-off posts.
SOLUTIONS
- Monthly photo shoot: dishes from the menu, dining room, behind the scenes.
- Three Reels, from plating to the atmosphere of service.
- Daily stories: the most-watched format, treated as such.
The feed
A monthly rhythm, set by the changes to the menu: the visuals follow the kitchen rather than the other way round.
VIDEOS • INSTAGRAM REELS
STORIES OF THE DAY
RESULTS · JANUARY TO JULY 2026
+73.9%
engagement on posts
+14.8%
reach
+30.5%
story views