Communication in the service of a sensitive cause
A charity working alongside families affected by premature birth and neonatal care, Berse needed a steady, clear presence to make its work known. Editorial calendars, copywriting and content designed to inform with the right tone.
Social media & community management • Photography • Video
THE BRIEF
A charity active every day, whose work nonetheless remained largely invisible. The goal: a steady, clear and fair presence, able to make its work known without ever betraying the sensitivity of the subject.
SOLUTIONS
- Monthly editorial calendars, built around the charity’s key moments.
- Copywriting for the posts: informing accurately, without pathos.
- Visuals and video formats created within a recognisable identity.
The feed
A clear, steady publishing rhythm: information, testimony, behind the scenes, to make the charity’s work known without ever overstating it.
VIDEO • INSTAGRAM REELS
The Reels
RESULTS AFTER 4 MONTHS
33,105
views on our posts
+32%
engagement per post
5,398
people reached by a single post